Open Enrollment Hero Banner Redesign

Role: Senior Product Designer

Timeline: 4 weeks

Collaborators: Marketing, Copy Writer & Engineers

Designed a high-impact hero banner for Medicare Open Enrollment to improve engagement and drive plan enrollment. Partnered closely with marketing and content teams to align visuals, messaging, and campaign goals.

The redesigned banner delivered strong performance results:

• 4.7% decrease in bounce rate

• 11.4% increase in visitor-to-quote conversions

• 44% improvement in time to start an application