Complex problems,
clear solutions
I’m a senior product designer who turns tangled, high-stakes workflows in healthcare, enterprise, and AI into clear, usable products, from first research to launch.
- 10+
- Years designing digital products
- 296%
- YoY conversion growth
- AI
- Explore · Design · Code
(Selected work)
Selected work
A few examples of complex product challenges turned into clearer, more useful experiences.
296% YoY growth
Healthcare · E-commerce
Medicare Supplement shopping & online enrollment
End-to-end shopping experience that simplified plan comparison and built trust at every step.
View case study
AI agent concept
B2B Healthcare · Dashboard
Revenue Cycle Management Dashboard
Reworked a dense claims workflow to help billers see what needs attention and move work forward, plus how AI agents could take on the prep work.
B2B Healthcare · Insurance Billing
Multi-Diagnosis & CPT Code Selection
Redesigned the invoice flow so practices can bill treatments with multiple diagnoses and CPT codes accurately.
53% lift in personalized quotes
Healthcare · E-commerce
Personalized Pricing Tool
Personalized pricing experience that increased conversion and improved perceived value.
Independent AI Product Concept
CoSprint
An AI-guided design sprint companion that helps designers move from an early idea to a testable prototype.
(What I bring)
What I bring
Make complex workflows clear
I turn multi-step, rules-heavy work like claims, billing, and enrollment into screens people can act on.
Shipped: multi-diagnosis insurance billing
Design for high-stakes, regulated decisions
I partner with Compliance, Legal, and carriers so accurate information is also easy to understand.
296% YoY growth in online enrollment conversions
Test early, ship what works
I use research and usability testing to shape the roadmap, not just polish the UI.
20-participant study informed a launch with +53% quote starts
Prototype fast with AI
I use Claude Code to build working prototypes fast, so teams react to something real.
CoSprint and clickable case-study prototypes
(About me)
I studied art and design in New York City, where I developed the visual sensibility I bring to my work. Today, I pair that foundation with a systems mindset.
I start by asking why a product needs to exist, researching the problem, and connecting business goals with people’s needs.
I’m drawn to AI’s potential and the challenge of turning emerging technology into meaningful products.
Toolkit
- Information architecture & navigation
- Systems thinking & journey mapping
- Complex workflow modeling
- Research & usability testing
- Design systems & rebrands
- Accessibility & readability
- AI-assisted design & prototyping
What stands out most about working with Anna is her proactive and collaborative approach. She’s always willing to contribute ideas, offer design perspectives, and jump in to help refine workflows during tight product cycles. Her designs are well-researched, reflecting both user insights and business goals.
(Contact)
Let’s build together.
Have a complex workflow that needs to feel simple? I’d love to hear about it.