Designing intuitive experiences for complex systems
I work across teams to simplify complex systems into intuitive, human-centered experiences with real-world impact.
Personalized eligibility tool
Introduced an intake experience that surfaced accurate pricing and eligibility, resulting in a 53% YOY lift in personalized-quote starts and conversions.
Medicare Supplement shopping experience
Led the end-to-end design process for the MS shopping experience, driving 296% YOY OLU growth and enabling a fully digital, user-centered enrollment flow.
US News × eHealth Partnership
A strategic partnership bringing Medicare Supplement shopping to millions of US News users through eHealth’s online experience, driving a 48% increase in visit-to-personalized-quote performance.
Revenue Cycle Management (RCM) Dashboard
Improved accuracy, efficiency, and visibility across medical billing workflows
Multi-Diagnosis & CPT Code Selection
Designing an insurance billing flow that supports real-world medical complexity
AEP Hero Banner Redesign
Delivered a marketing-driven design that lifted visitor-to-quote conversions by 11.4%, and increased application starts by 44%.
eHealth About Us page
Revamped the eHealth About Us page to more clearly convey the company’s mission, values, and leadership through improved content and visual design.
Let’s work together!
✉️ annamazzantisf@gmail.com ☎︎ 646-221-8910 🌐 linkedin.com/in/anna-mazzanti-0b41a720.