Designing intuitive experiences for complex systems
As a designer, I strive to put users first and work across teams to create human-centered experiences that deliver real impact.
Personalized eligibility tool
Introduced an intake experience that surfaced accurate pricing and eligibility, resulting in a 53% YOY lift in personalized-quote starts and conversions.
Medicare Supplement shopping experience
Led the end-to-end design process for the MS shopping experience, driving 296% YOY OLU growth and enabling a fully digital, user-centered enrollment flow.
US News × eHealth Partnership
A strategic partnership bringing Medicare Supplement shopping to millions of US News users through eHealth’s online experience, driving a 48% increase in visit-to-personalized-quote performance.
AEP Hero Banner Redesign
Delivered a marketing-driven design that lifted visitor-to-quote conversions by 11.4%, and increased application starts by 44%.
Biller Dashboard Redesign
Improved the billing process by creating a clear, efficient, and well-structured workflow.
eHealth About Us page
Revamped the eHealth About Us page to more clearly convey the company’s mission, values, and leadership through improved content and visual design.
Let’s work together!
✉️ annamazzantisf@gmail.com ☎︎ 646-221-8910 🌐 linkedin.com/in/anna-mazzanti-0b41a720.